Director of Marketing and Creative Services

Brandon Downing is marketing and creative services director at KSBY-TV, Cordillera’s NBC affiliate in the San Luis Obispo-Santa Barbara, CA, television market. He began his broadcasting career fresh out of high school as an intern in the stations promotion department before quickly being hired in news, where he served as production manager and director of the top-rated evening newscasts for 12 years, prior to his current roll. Downing has helped KSBY remain the dominant station in the market by strategically utilizing limited resources and effectively marketing news and station programming, as well as commercial clients and community projects.

Brandon’s skills in editing, writing, producing and directing have earned him numerous recognitions, including multiple regional Emmy Awards.

He spent most of his childhood in the small coastal town of Cambria and graduated from Cal Poly San Luis Obispo with a bachelor’s degree in broadcast journalism. He and his wife Shannon, live in Arroyo Grande with their 6-year-old son, Carter.